USA

Football

Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
Ice Hockey

The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
Basketball

Hong Kong-based exchange extends active run of sports sponsorships
Ice Hockey

The National Hockey League's Florida Panthers are seeking a new arena naming rights partner after United States bank BB&T decided to end the agreement effective immediately
Basketball

Prominent retailer to carry wide array of official league merchandise in stores
Multiple Sports

Monumental Sports and Entertainment has extended its long-running official ticketing partnership with Ticketmaster, it has been announced
Tennis

American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.
Basketball

Sportfive helps iconic NBA franchise bring in its first global marketing partner
Ice Hockey

The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand
US College Sports

The Pac-12 has struck a wide-ranging partnership with Las Vegas-based, low-cost airline company Allegiant, with the collegiate athletic conference's football championship game taking place at Allegiant …
US College Sports

Caesars Entertainment has entered into a multiyear sports betting partnership with the Louisiana State University athletics department, marking the first agreement between a Southeastern Conference college …
Ice Hockey

The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
Basketball

The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
Tennis

Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston
Ice Hockey

The National Hockey League's Detroit Red Wings have extended and expanded their partnership with Michigan-based grocery store chain Meijer to become the team's new helmet sponsor
Football

Major League Soccer's Inter Miami are poised to announce cryptofinance company XBTO as the team's inaugural jersey sponsor
Ice Hockey

Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event