USA
‘The Match’ boosts global reach with international simulcasts
Event marks unique collaboration between Turner Sports, international partners
Series of sports entities joins Hyperice mental health initiative
Large group of leagues, teams, brands align with workplace-focused effort
MLS’s DoorDash deal points to increased sponsor involvement in MLS Next
Major League Soccer's (MLS) March signing of DoorDash to its sponsorship portfolio was the result of long-term interest in the online food delivery category dating back to before the pandemic
Diamondbacks strike Casino Arizona, Talking Stick Resort deal
Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…
St. Louis City SC secures Anheuser-Busch as founding partner, beer sponsor
MLS expansion club aligns with locally based brewing giant
Buccaneers add Hertz to sponsorship portfolio
NFL team brings auto rental company into its top sponsorship tier
San Diego Wave brings in Plinqit as sleeve sponsor
NWSL expansion club aligns with personal savings platform
NHL unveils sponsorship activations for Stanley Cup Playoffs
The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs
Coyotes, Oak View Group complete sales partnership
Relationship focused on sponsorships while team plays at ASU arena
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
Excel Sports appointed to find new LAFC stadium naming rights sponsor
The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor
NWSL secures multimillion dollar UKG sponsorship
The National Women's Soccer League has secured a multiyear, multimillion dollar agreement with United States-based human resources, payroll, and workforce management company Ultimate Kronos Group (UKG),…
Hard Rock expands F1 presence with Red Bull Racing pact
Restaurant, hotel, and casino company becomes an official team partner
Minor League Cricket lands Toyota, Sunoco deals
Minor League Cricket has landed a double commercial boost for the 2022 season, with car manufacturer Toyota returning as title sponsor and fuel company Sunoco becoming the presenting sponsor for the league's…
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Hard Rock to become title sponsor of W Series 2022 opener
Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…