USA

Event marks unique collaboration between Turner Sports, international partners

Large group of leagues, teams, brands align with workplace-focused effort

Major League Soccer's (MLS) March signing of DoorDash to its sponsorship portfolio was the result of long-term interest in the online food delivery category dating back to before the pandemic

Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…

MLS expansion club aligns with locally based brewing giant

NFL team brings auto rental company into its top sponsorship tier

NWSL expansion club aligns with personal savings platform

The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs

Relationship focused on sponsorships while team plays at ASU arena

Italian brand secures large package of rights with national governing body

The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor

The National Women's Soccer League has secured a multiyear, multimillion dollar agreement with United States-based human resources, payroll, and workforce management company Ultimate Kronos Group (UKG),…

Restaurant, hotel, and casino company becomes an official team partner

Minor League Cricket has landed a double commercial boost for the 2022 season, with car manufacturer Toyota returning as title sponsor and fuel company Sunoco becoming the presenting sponsor for the league's…

Blockchain fan token platform signs another set of club-level deals

Racing team grows its presence in cryptocurrency landscape

Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…