DuPont Kevlar secures X Games sponsorship

DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.

DuPont Kevlar will be active in the sponsorship through its Dare Bigger brand platform.

The campaign will run alongside the inaugural X Games Austin event, which takes place at Circuit of the Americas in Austin, Texas from June 6-8.

The X Games series is owned and operated by US-pay-television broadcaster ESPN, which also serves as title sponsor.

Eric Johnson, executive vice-president of global multimedia sales at ESPN, said: “The brand has long been a component in performance-based sporting equipment used by our athletes and we look forward to exploring the possibilities of this new collaboration in the years ahead.”