NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.
Terms of the deal were not disclosed, but the Dallas-based hospital will gain marketing and promotional rights in the mobile marketing, digital signage, English and Spanish language radio, television and print categories.
Cowboys’ players and cheerleaders will take part in community health programs to educate young people about healthy living.
Forest Park will also become a sponsor of the Dallas Cowboys Cheerleader and Cowboys youth camps.
In addition, Forest Park physicians will also assist in explaining injury reports in Cowboys’ broadcasts.
Dr Robert Wyatt, chief medical officer at Forest Park, told the Dallas Business Journal: “This is our first national sports marketing sponsorship. It gives us a lot of opportunities to leverage off of each other in ways that are great for our community and for our businesses.”