USA
X Games unveils sponsors for Austin showpiece
Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.
Longines saddles up for Los Angeles Masters
Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.
Albertsons lands Boise State stadium naming rights
US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).
NFL’s Ravens bank stadium naming rights extension
NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).
NFL satisfies sweet tooth with Skittles
Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.
Cambia Health Solutions takes care of Portland Classic
Portland-based healthcare organisation Cambia Health Solutions has agreed to become the presenting sponsor of the Portland Classic in a deal that will return the Ladies Professional Golf Association event to its traditional name.
Chevrolet extends deal for Detroit IndyCar race
US automotive brand Chevrolet has extended its title sponsorship of the Detroit Belle Isle Grand Prix IndyCar US motor-racing event.
Sacramento Kings crown USSA as new partner
North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Yankees close deal with Insurent
Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.
Northwestern Mutual lands Rose Bowl rights
Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.
Toyota becomes latest 49ers partner at Levi’s Stadium
The Northern California Toyota Dealers Association has agreed a multi-year, multi-million dollar deal with San Francisco 49ers to become the exclusive auto partner of the American football team and its new Levi’s Stadium from the 2014 NFL season.
Samsung slam-dunks NBA Summer League title sponsorship
Korean electronics manufacturer Samsung has agreed to become the title sponsor of this year’s NBA Summer League basketball tournament.
Chevrolet revs up NHRA partnership
US automotive brand Chevrolet has agreed a multi-year deal to become the official truck of the National Hot Rod Association (NHRA) motorsport series.
Southeastern Conference bags Belk deal
US department store Belk has announced a six-year sponsorship deal with college sports organisation the Southeastern Conference.
T-Mobile enhances MLB partnership
Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.
MLB’s Nationals engage with Kaiser Permanente
MLB baseball franchise Washington Nationals has signed up healthcare provider Kaiser Permanente of the Mid-Atlantic States as a new sponsor for the 2014 season.
Buffalo Bills score renewal with pizza partner
NFL American football franchise the Buffalo Bills has extended its multi-year partnership with local pizza company La Nova Pizzeria.