Scottish craft beer company BrewDog has entered into a partnership with the Tough Mudder obstacle course series.
Drinks brand Monster Energy has expanded its partnership with Professional Bull Riders to support the organisation’s 25th anniversary tour.
US sports broadcaster ESPN has unveiled the list of sponsors for this year’s edition of the summer X Games action sports event, which will take place from July 13-16 at the US Bank Stadium in Minneapolis, Minnesota.
US sports broadcaster ESPN has announced the list of sponsors for the 2016 edition of action sports event the summer X Games, which will be held in Austin, Texas for the final time next month.
Tools and security products manufacturer Stanley Black & Decker has entered into a global partnership with the Extreme action sports organisation.
Honor, a smartphone brand that is part of Chinese telecommunications firm Huawei, has agreed a partnership with the International Festival of Extreme Sports (FISE) World Series.
US sports broadcaster ESPN has released the list of sponsors for the X Games Aspen 2016 extreme sports event, which takes place in the Colorado resort later this week.
US motorcycle manufacturer Harley-Davidson has reached a multi-year deal to sponsor the X Games extreme sports event.
International investment conglomerate the Virgin Group has struck a deal to become the official partner of the Kitesurf World Championships.
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.
International surfing series the Big Wave World Tour has secured a title sponsorship deal for its 2013 edition with online action sports streaming service Xpreshon.