USA
University of Nevada switches from Nike to Adidas
The athletics division of the University of Nevada has entered into a partnership with German sportswear company Adidas.
HSBC backs Rugby World Cup Sevens
Banking group HSBC has been unveiled as the official banking partner of this year’s Rugby World Cup Sevens tournament, which takes place in the US city of San Francisco from July 20-22.
USGA extends Deloitte relationship
Professional services company Deloitte has renewed a partnership with the US Golf Association.
DHL signs up for ESL One series
The ESL esports competition promoter has signed up DHL as the official shipping and logistics partner for its ESL One series.
Enterprise takes naming rights to St. Louis Blues arena
Transportation solutions company Enterprise has agreed a deal to take on naming rights to the home arena of NHL ice hockey team the St. Louis Blues.
NFL’s Packers extend partnership with Kwik Trip
NFL American football franchise the Green Bay Packers has moved to extend and expand its partnership with US convenience store chain Kwik Trip.
Amgen renews title sponsorship of Tour of California
US biopharmaceutical company Amgen has extended a title sponsorship agreement with the Tour of California cycling race.
Washington Nationals sign expanded deal with PenFed
Major League Baseball team the Washington Nationals has renewed its partnership with PenFed Credit Union, a leading federal credit union in the US.
MLB’s Phillies sign grocery partner
Major League Baseball team the Philadelphia Phillies has entered into a multi-year partnership with the Giant Food Stores chain of retail outlets.
Camping World refreshes title sponsorship of Nascar series
Camping products retail store chain Camping World has realigned its sponsorship deal with North American stock-car racing series Nascar by assigning Gander Outdoors, its partner brand, the naming rights to the World Truck Series.
Little Caesars Arena partners with energy drink
Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.
NHL teams up with Great Clips for Stanley Cup campaign
Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.
Major League Baseball signs snack foods partner
North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.
NBA 2K League signs latest partner
Gaming controller manufacturer Scuf Gaming has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.
Fresno State scores short-term extension with Nike
The athletics department at California State University, Fresno, has renewed a partnership with US sportswear company Nike.
HyperX backs NBA 2K League
Gaming products manufacturer HyperX has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.
Zurich extends backing of PGA Tour’s New Orleans event
Financial services company Zurich Insurance has renewed its title sponsorship of the PGA Tour golf event in New Orleans.
Jim Beam Black backs PGA Championship
Bourbon whiskey brand Jim Beam Black has entered into a partnership with golf’s PGA of America, through which it will sponsor the PGA Championship, one of the four major tournaments on the men’s circuit.