NFL American football franchise the Green Bay Packers has moved to extend and expand its partnership with US convenience store chain Kwik Trip.
Terms of the multi-year deal were not disclosed, but it was confirmed that Kwik Trip will now take on naming rights to the north-west gate at the team’s Lambeau Field home stadium.
Kwik Trip will also obtain serving rights for coffee and hot chocolate at the stadium, with its Café Karuba to become the ‘official coffee of the Green Bay Packers and Lambeau Field’.
The company’s Kwik Rewards programme will also offer fans the chance to win a series of Packers experiences, while new members will receive savings and special offers at Kwik Trip stores.
In addition, Kwik Trip will sponsor the ‘Instant Win Tower at the Lambeau Field Live’ travelling exhibit this summer, as part of the team’s 100-year anniversary celebrations. Fans can win prizes on the spot at each Lambeau Field Live location throughout the state of Wisconsin.
Mark Meisner, director of marketing and advertising at Kwik Trip, said: “The Packers are an iconic brand with an emotionally super-charged fan base. Kwik Rewards will provide Packers fans with even greater in-store savings along with opportunities to win tickets, merchandise, gift cards and Packers game-day experiences throughout the year.”