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Little Caesars Arena partners with energy drink

Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.

The deal, the length of which was not disclosed, names Uptime as the exclusive energy brand sold at the arena, which opened last September.

The 20,000-seat arena is located in the District Detroit sports and entertainment complex.

Uptime chief executive Ben Kim said: “The partnership with Little Caesars Arena and the Red Wings will grow and evolve along with the remarkable developments happening in Detroit’s downtown and Midtown areas.”