NBA 2K League signs latest partner

Gaming controller manufacturer Scuf Gaming has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

The multi-year deal names Scuf Gaming as the official gaming controller of the NBA 2K League, the inaugural season of which got underway yesterday (Tuesday).

Scuf Gaming controllers will be available for use by NBA 2K players during the 17-week season, which runs until August. The deal will also give fans the chance to play with the same controllers that will be used during the competition.

The NBA 2K League was co-founded by the NBA and Take-Two Interactive Software, Inc. Seventeen teams and 102 players will compete in the inaugural season. 

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France