HSBC backs Rugby World Cup Sevens

Banking group HSBC has been unveiled as the official banking partner of this year’s Rugby World Cup Sevens tournament, which takes place in the US city of San Francisco from July 20-22.

The deal strengthens HSBC’s commitment to rugby sevens, with the company already title sponsoring the World Rugby Sevens Series, while it is also a major sponsor of World Rugby.

Through the new partnership, HSBC will continue to support the growth of rugby sevens in North America and will commission a new documentary following the US team entitled ‘The Pioneers’.

This year’s Rugby World Cup Sevens will take place at AT&T Park, home of Major League Baseball team the San Francisco Giants. HSBC will benefit from brand exposure at the stadium during matches as part of the deal.

Leanne Cutts, group general manager and group head of marketing at HSBC, said: “HSBC believes that we can only fulfil our true potential by working in partnership. Our rugby sevens partnership is built upon a joint commitment to grow the game and take it to new markets all over the world.

“A crucial challenge for the sport is to crack the lucrative but competitive US market. That’s why we’re excited to be the official banking partner of the Rugby World Cup Sevens 2018. We believe the time is now for the USA to embrace sevens and if it does, it could start a chain reaction that takes the sport across North America and ultimately, across the world.”