USA
Packers target enhanced gameday experience with U.S. Cellular deal
Tough Mudder brings in first beauty sponsor
Las Vegas Bowl lands Mitsubishi Motors as title sponsor
Pizza Hut renews NCAA partnership
Aon backs new PGA Tour, LPGA competition
Professional services firm Aon has signed a multi-year partnership with the PGA Tour and the Ladies Professional Golf Association to sponsor a new season-long competition that will be contested across the men’s and women’s schedules.
Haas F1 lands new sponsor
US Formula One motor-racing team Haas F1 has signed a sponsorship deal with automotive products manufacturer Old World Industries.
Milwaukee Bucks partner with Hollywood star’s tequila brand
Casamigos, the tequila brand co-founded by film star George Clooney, has agreed a partnership with NBA basketball franchise the Milwaukee Bucks and its future home, Wisconsin Entertainment and Sports Center.
PGA Tour signs up hotel partner
Golf’s PGA Tour has signed a five-year sponsorship agreement with Omni Hotels & Resorts.
Puma targets market disruption with Basketball Tournament tie-up
German sportswear company Puma has built on its recent return to the basketball market by agreeing a multi-year partnership with The Basketball Tournament, a summer league in the US.
San Jose Sharks snap up new sponsor
NHL ice hockey team the San Jose Sharks has agreed a sponsorship deal with cloud data protection and management company Druva.
NHL’s Ducks sign partner for anniversary season
NHL ice hockey franchise the Anaheim Ducks has partnered with UCI Health ahead of its 25th anniversary season in 2018-19.
Nike agrees extension with University of Memphis
US sportswear company Nike has renewed a partnership with the athletics division of the University of Memphis.
Xyience returns to back International Champions Cup
Energy drinks brand Xyience has renewed its sponsorship of the International Champions Cup pre-season football tournament.
49ers partner with Datrium
NFL American football team the San Francisco 49ers has entered into a partnership with Datrium, which specialises in tier-one hyperconverged infrastructure for hybrid clouds.
Chicago White Sox team up with Budweiser
Major League Baseball team the Chicago White Sox has agreed a sponsorship deal with US beer brand Budweiser.
Boise State extends Nike deal
The athletics department of Boise State University has signed a six-year extension to its partnership with US sportswear company Nike.
Astros Foundation signs deal to protect future of Houston Open
The PGA Tour has teamed up with the Astros Foundation, the charity arm of Major League Baseball team the Houston Astros, to support the annual golf event in the Texan city.
ELeague partners up with rum brand
ELeague, the esports organisation operated by US media company Turner and the IMG agency, has signed a sponsorship deal with The Kraken Black Spiced Rum.