Chicago White Sox team up with Budweiser

Major League Baseball team the Chicago White Sox has agreed a sponsorship deal with US beer brand Budweiser.

The multi-year deal names Budweiser as the official domestic beer sponsor of the White Sox.

The deal includes the giveaway of 10,000 White Sox adult onesies on September 1 during the game against the Boston Red Sox. Budweiser will benefit from brand exposure at the team’s Guaranteed Rate Field ballpark.

In addition, Budweiser will sponsor the team’s Hero of the Game initiative, which pays tribute to a member of the military at the half-inning stage of White Sox games. Budweiser will also present special events to honour White Sox legends, and receive exposure across LED video boards, ballpark promotions, a homeplate rotational sign and other branding throughout Guaranteed Rate Field.