Mass Participation

Latest Features

Given the limited capacity of the New York Marathon, title sponsor Tata Consultancy Services activated its rights in 2018 and 2019 with a 3D game letting visitors to the Marathon Expo compete over the marathon’s final 100m.

China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees. According to Xinhuanet

Global obstacle course brand Tough Mudder has scaled up its search for new sponsors, after striking a new sales partnership with Impression Sports & Entertainment

Women’s beauty products company Soap & Glory has agreed a deal to become a regional sponsor of the Tough Mudder obstacle course series.

Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.