Mass Participation
Ironman Group announces wide-ranging sponsorship deal with VinFast
Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
Ironman Group expands Roka sponsorship
Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka
Lidl extends backing of Tough Mudder
Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder
Ironman Group signs Wahoo in first sponsorship covering all its events
Mass participation sports operator Ironman Group has signed fitness technology company Wahoo as a sponsor
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season
Ironman to integrate Hyperice as sponsor after company’s Normatec acquisition
Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio
2019 NYC Marathon App – Tata Consultancy Services & the New York Road Runners
The 2019 TCS New York City marathon official app became the races’ most downloaded ever by offering features including a set of augmented reality experiences, unlimited real-time runner tracking, an interactive course guide, digital cheer cards and a finishing-time predictor.
Marathon City – Tata Consultancy Services & the New York Road Runners
Given the limited capacity of the New York Marathon, title sponsor Tata Consultancy Services activated its rights in 2018 and 2019 with a 3D game letting visitors to the Marathon Expo compete over the marathon’s final 100m.
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
China Mobile to sponsor Liupanshui marathon, showcase ‘smart marathon’ 5G technology
China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees.
According to Xinhuanet
Tough Mudder gets busy with Impression Sports deal
Global obstacle course brand Tough Mudder has scaled up its search for new sponsors, after striking a new sales partnership with Impression Sports & Entertainment
Tough Mudder brings in first beauty sponsor
Women’s beauty products company Soap & Glory has agreed a deal to become a regional sponsor of the Tough Mudder obstacle course series.
Samsung teams up with Tough Mudder
Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.
Tough Mudder signs first presenting partner
The Tough Mudder obstacle course series has named outdoor clothing and apparel manufacturer Merrell a presenting partner of its global endurance events.