Mass Participation

The 2019 TCS New York City marathon official app became the races’ most downloaded ever by offering features including a set of augmented reality experiences, unlimited real-time runner tracking, an interactive course guide, digital cheer cards and a finishing-time predictor.

Given the limited capacity of the New York Marathon, title sponsor Tata Consultancy Services activated its rights in 2018 and 2019 with a 3D game letting visitors to the Marathon Expo compete over the marathon’s final 100m.

China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees. According to Xinhuanet

Global obstacle course brand Tough Mudder has scaled up its search for new sponsors, after striking a new sales partnership with Impression Sports & Entertainment

Women’s beauty products company Soap & Glory has agreed a deal to become a regional sponsor of the Tough Mudder obstacle course series.

Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.

The Tough Mudder obstacle course series has named outdoor clothing and apparel manufacturer Merrell a presenting partner of its global endurance events.