Casamigos, the tequila brand co-founded by film star George Clooney, has agreed a partnership with NBA basketball franchise the Milwaukee Bucks and its future home, Wisconsin Entertainment and Sports Center.
The length of the deal was not disclosed, but Casamigos becomes the official ultra-premium partner of the Bucks and the WESC, which is set to open on August 26.
Casamigos will serve specialty cocktails made with its tequila at all events held at the WESC and will have branded drink carts in the arena that will serve custom cocktails alongside handmade guacamole and house-baked tortilla chips.
WESC will include 17,500 seats for basketball and up to 18,000 for concerts, and will offer 34 luxury suites and three clubs.
Founding partners for the arena include BMO Harris Bank, Froedtert & the Medical College of Wisconsin, Johnson Controls and Miller Brewing Company, with more to be announced, along with a naming rights partner.