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Tough Mudder brings in first beauty sponsor

Women’s beauty products company Soap & Glory has agreed a deal to become a regional sponsor of the Tough Mudder obstacle course series.

Soap & Glory will serve as the first-ever exclusive beauty sponsor for all Tough Mudder North America Challenge events in 2018.

Rinse stations and changing tents at the events will feature company branding and the firm will also sponsor the ‘Kiss of Mud’ obstacle.

In addition, Soap & Glory will produce a variety of content focusing on female Tough Mudder competitors. This will feature on its social media platforms and selected broadcast television outlets.