United Kingdom
Grand National saddles up new headline partner
Global healthcare provider Randox Health has been unveiled as the new headline partner of UK horse racing’s Grand National Festival.
Super League’s Magic Weekend drives ahead with Dacia
The Dacia car brand of French automotive manufacturer Renault has strengthened its commitment to rugby league in England by striking a deal to become the new principal partner of the Magic Weekend, one of the showpiece events of the Super League.
Investec seeks further success with England Hockey extension
The England Hockey governing body has agreed a four-year extension of its partnership with Investec which will result in the banking and asset management group continuing as the principal partner of the Great Britain and England women’s teams through to the 2020 Tokyo Olympic Games.
Manchester United ploughs on with global partner Yanmar
English Premier League football club Manchester United has extended its global partnership with Japanese engine manufacturer Yanmar.
Brother teams up with UK cycling events
The UK arm of Japanese electronics firm Brother has agreed partnerships with three leading British cycling events.
Super League’s Giants connect with new shorts partner
UK telecommunications company Abzorb has entered into a partnership with English Super League rugby league club Huddersfield Giants.
Everton fits new tyre partner
English Premier League football club Everton has signed up Avon Tyres as an official partner.
Specsavers becomes new backer of County Championship
Opticians chain Specsavers has been named the new title sponsor of the English County Championship after agreeing a deal with the England and Wales Cricket Board.
Dacia picks rugby league over union for first UK deal
Romanian carmaker Dacia “flirted” with a deal in rugby union before signing a three-year agreement with English rugby league’s organising body, the Rugby Football League.
RFU extends development-focused CBRE partnership
The Rugby Football Union, the governing body of English rugby union, has extended its partnership with commercial property and real estate services advisor CBRE.
AT&T maintains connection with Red Bull Racing
US telecommunications company AT&T has extended its backing of Red Bull Racing by signing a new multi-year partnership with the Formula One motor racing team.
Emirates retains Durham in cricket portfolio
Dubai-based airline Emirates has agreed to a seven-year extension of its sponsorship deal with English county cricket club Durham, under which the team’s ground will be given a new name.
RFU partners scrum down for World U20 Championship
The Rugby Football Union, the governing body of English rugby union, has announced that two of its partners – health insurance provider Vitality and sportswear company Canterbury – will sponsor the 2016 World Rugby U20 Championship.
Scottish Rugby converts Macron extension
Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with Italian sportswear company Macron.
Ladbrokes pots naming rights to World Snooker events
British bookmaker Ladbrokes has been awarded naming rights to the 2016 editions of the World Grand Prix and Players Championship snooker tournaments.
McLaren enters into new long-term partnership with watchmaker
Formula One motor-racing team McLaren-Honda has entered into a 10-year partnership with luxury watchmaker Richard Mille.
BetVictor signs up with BHA
Online casino and sportsbook operator BetVictor has agreed a three-year deal to become an ‘authorised betting partner’ of the British Horseracing Authority (BHA).
Peugeot expands presence in tennis
French automotive manufacturer Peugeot has expanded its commitment to tennis by striking an agreement with the Lawn Tennis Association (LTA) in Britain.