United Kingdom

Telco Vodafone has extended its support of Wasps by sponsoring the Premiership rugby club’s women’s team.

English Premiership rugby union club Leicester Tigers has extended its partnership with power tool manufacturer STIHL

UK bookmaker Betfred has been announced as the first title partner of rugby league’s Women’s Super League (WSL), adding to its sponsorship of the men’s competition. T

The Scottish Professional Football League (SPFL) is looking for a new title sponsor after incumbent Ladbrokes, the UK betting operator, decided against renewing its agreement beyond the end of the current…

Danish sportswear company Hummel has expanded its presence in rugby league by agreeing a four-year deal to become the new kit partner of reigning Super League champion Wigan Warriors

English Premier League football club Arsenal has renewed its partnership with digital money transfer business WorldRemit

Championship football club Leeds United has discovered a new partnership asset, after selling the rights to sponsor the iconic bucket on which manager Marcelo Bielsa sits during matches to US e-commerce…

Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships. 

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

Premier League club Manchester United has signed a major new partnership with Asian betting brand Yabo Sports. It is the club's first betting partner deal with an Asian-facing brand

Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport

Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.

Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money. Under the multi-season deal, 19

Menswear brand LUKE has agreed a new partnership with Edgbaston Stadium, home of Warwickshire County Cricket Club

Premier League club Brighton & Hove Albion has extended its main shirt and stadium naming rights partnership with payment services brand American Express in a club-record deal

Norwich City has confirmed a new partnership with car brand Lotus ahead of the football club’s return to the English Premier League this weekend.

The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.

England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth

English Premier League club West Ham United has entered into a partnership with football nutrition specialist Soccer Supplement

Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.

Online car marketplace Leasing.com has signed up as the new title sponsor of the EFL Trophy English football knockout competition

English Premier League football club Crystal Palace has agreed a multi-year partnership with culture analytics specialist MyPeople. The deal makes MyPeople Palace’s official culture analytics partner.

English Premier League football club Brighton & Hove Albion has agreed a one-season extension to its sleeve sponsorship deal with sports fashion retailer JD