United Kingdom

Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.

Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.

Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.

Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.

Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.

Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.

William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.

The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre. 

DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.

Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.

BetVictor is to become the new title sponsor of the World Matchplay tournament after agreeing a three-year deal with the Professional Darts Corporation (PDC).

English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.

Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.