United Kingdom
Local company upgrades Somerset partnership
English county cricket club Somerset has signed a two-year shirt sponsorship deal with local hydraulic hoses and couplings supplier Rotec.
Newcastle Falcons toast new shirt sponsor
UK brewer Greene King has agreed shirt sponsorship deals with English Premiership rugby union team Newcastle Falcons and Newcastle Thunder, which competes in the third tier of English rugby league.
Scottish Rugby prints News UK partnership
Scottish Rugby, the governing body of rugby union in the country, has entered into a three-year partnership with media company News UK.
Bridgestone seals UK golf tournament partnerships
Bridgestone UK’s tyre division has expanded its presence in golf by sealing partnerships with three UK-based tournaments in 2016.
Arsenal to aid Kenyan football development through SportPesa partnership
English Premier League football club Arsenal has entered into a partnership with online sports betting firm SportPesa.
United heads to the movies with 20th Century Fox
English Premier League football club Manchester United has sealed a global partnership with film producer and distributor 20th Century Fox.
Beats follows Bayern deal with Chelsea partnership
Audio products manufacturer Beats Electronics has entered into a partnership with English Premier League football club Chelsea.
Scottish Rugby stays fresh with Dove extension
Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with male skincare brand Dove Men+Care.
Commonwealth Games England seeks first-ever presenting partner, appoints agency
Commonwealth Games England is seeking a presenting partner for the first time in its 85-year history, while the body has also teamed up with consultancy firm Female Sports Group to support its commercial operations.
ECB brews Yorkshire Tea extension
The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.
DraftKings prepares for UK launch with Premier League club deals
US daily fantasy sports operator DraftKings has entered into partnerships with English Premier League football clubs Arsenal, Liverpool and Watford ahead of its impending launch in the UK.
Scottish Rugby drinks to A.G. Barr extension
Scottish Rugby, the governing body of rugby union in the country, has extended its partnership with soft drinks manufacturer A.G. Barr.
Betway pots UK Championship extension
Betting and gaming company Betway has retained its title sponsorship rights to snooker’s UK Championship for a further two years.
Qatari money adds to UK horseracing’s sponsorship mix
Super League dishes out Batchelors Peas partnership
The English Super League rugby league competition has entered into a partnership with canned peas brand Batchelors Peas.
Under Armour wraps up Wales rugby until 2024
An enhanced nine-year deal with US-based sporting goods brand Under Armour has tied up the Welsh Rugby Union’s (WRU) kit supply and autumn internationals properties until 2024 in light of increased commercial income by at least 15 per cent.
ECB gulps down Greene King partnership
The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.
Dacia gears up English rugby league partnership
Car brand Dacia has secured a partnership with the Rugby Football League, the governing body of rugby league in England.