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Ladbrokes pots naming rights to World Snooker events

British bookmaker Ladbrokes has been awarded naming rights to the 2016 editions of the World Grand Prix and Players Championship snooker tournaments.

The two events will officially be titled the Ladbrokes World Grand Prix and the Ladbrokes Players Championship after the bookmaker agreed a deal with World Snooker, the sport’s global governing body.

As part of the agreement, Ladbrokes has agreed to double the bonus paid by World Snooker during the events to any player that successfully executes a 147 break.

“We are building our brand in a sport which has proven in-play betting appeal,” Kristof Fahy, chief marketing officer at Ladbrokes, said. “Sponsorship at Ladbrokes is much more than sticking ribbons on a trophy and we're looking forward to working with World Snooker to raise the profile of these events even further.”

The World Grand Prix will take place at Venue Cymru in Llandudno, Wales from March 8-13, while the Players Championship will be held at Event City in Manchester, England from March 22-27. Judd Trump (pictured) and Mark Perry, both of England, are the respective reigning champions of the two tournaments.