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Andalusia sees value in MotoGP race

The Andalusian government has approved a €12.49m ($14.26m) investment in commercial rights to the annual MotoGP motorcycling race which takes place in the Spanish city of Jerez.

The Spanish Grand Prix has taken place at Jerez on an uninterrupted basis since 1987 and is currently one of four MotoGP events staged in Spain. The region’s government has approved a sponsorship deal for the event, encompassing audiovisual and advertising rights, that will span the three editions from 2019 to 2021.

The Andalusia brand is promoted across the Jerez circuit, which this year drew around 72,000 fans on race day. The government also stated that the next three editions are projected to generate direct tourist expenditure of around €30m in the territory.

Energy drinks company Red Bull currently holds title sponsorship rights to the Spanish GP, which has been handed a date of May 6 as the opening European round of the 2019 MotoGP season.

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