Spain

Football

To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…
Football

Spanish LaLiga football club Valencia has entered into a partnership with British menswear brand Hackett. The deal will run for two years, covering the 2018-19 and 2019-20 seasons
Football

Online gambling company Bet365 has agreed partnerships with 10 clubs in LaLiga, the top division of Spanish football
Cycling

Japanese motorcycle manufacturer Yamaha has agreed a deal to become an official supplier to the Vuelta a España cycling event.
Football

Department store group El Corte Inglés has extended its partnership with LaLiga, which operates the top two divisions of Spanish football.
Football
Security Services

PROJECT DETAILS Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women Duration of sponsorship: March 2018 – Ongoing E
Football
Betting

PROJECT DETAILS Sponsorship title: Betfair Official Partner of FC Barcelona Duration of sponsorship: July 2016 – July 2019 Entered by: CAA Sports Consulting Sponsor’s industry sector: Betting Right
Football
Betting

French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7
Football
Clothing & Accs.

US fashion brand Thom Browne has signed a sponsorship deal with Spanish LaLiga football club Barcelona
Football
Banking

Spanish LaLiga football club Barcelona has entered into a regional partnership with UAE-based financial services company National Bank of Ras Al Khaimah (Rakbank)
Football

Spanish energy company Repsol has renewed its contract as the main sponsor of Japanese manufacturer Honda’s MotoGP motorcycle-racing team.

Football
Clothing & Accs.

Spanish LaLiga football club Atlético Madrid has signed a partnership with fashion company Harry’s 1982.

Football
Betting

Spanish LaLiga football club Girona has signed up betting service Marathonbet as its main sponsor.

Football
Betting

Online bookmaker Betway has continued its sponsorship drive in Spanish football by partnering with Deportivo Alavés, while the LaLiga club has also extended a shirt sponsorship deal with cosmetics company LEA.

Football
Betting

Online bookmaker Betway has been unveiled as the new main sponsor of Spanish LaLiga football club Levante.

Football
Sporting Apparel

Italian sportswear manufacturer Kappa has signed a kit supplier partnership with Spanish LaLiga football club Real Betis.

Football
Retail

Spanish LaLiga football club C.D. Leganés has extended a sleeve sponsorship deal with the Centro Comercial Sambil Outlet shopping centre.

Football

Japanese e-commerce giant Rakuten is weighing up an offer to secure naming rights to the Camp Nou, home stadium of Spanish LaLiga football club Barcelona, according to Mundo Deportivo.