Spanish LaLiga football club Rayo Vallecano has agreed a shirt sponsorship deal with financial services company Creditea.
The contract will initially run for the remainder of the 2018-19 season, with the option for a one-year extension.
Through the deal, Creditea will receive presence on the back of Rayo’s shirts, below the players’ numbers, along with wider branding rights.
Jorge Bardón, chief executive of Creditea, said: “On a personal level, I have always admired Rayo for standing up against the most powerful teams. The strength and youth of this team are what, day after day, we try to put into practice in Creditea to develop ethical, democratic and responsible financial services.
“Through this sponsorship, we want to be present in the life of the followers of the club, promoting sports practice and developing actions for members and fans.”