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Sevilla’s top tier drives sponsorship revenue at Spanish challenger club

SEVILLE, SPAIN - OCTOBER 07: Guilherme Arana of Sevilla FC in action during the La Liga match between Sevilla FC and RC Celta de Vigo at Estadio Ramon Sanchez Pizjuan on October 7, 2018 in Seville, Spain. (Photo by Aitor Alcalde Colomer/Getty Images)

LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.

A new kit supply deal was agreed with Nike in July, and an agreement for Betfair to become the club’s Official Betting Partner followed in August. Sevilla’s main shirt sponsorship deal – with virtual casino game developer Playtika – is now in its second season of three.

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