SEVILLE, SPAIN - OCTOBER 07: Guilherme Arana of Sevilla FC in action during the La Liga match between Sevilla FC and RC Celta de Vigo at Estadio Ramon Sanchez Pizjuan on October 7, 2018 in Seville, Spain. (Photo by Aitor Alcalde Colomer/Getty Images)
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying between £7m (€7.9m/$9m
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…