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Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona

Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.

Under the three-year deal, Unilever will have the rights to use the LaLiga logo across its Clear Men and Rexona brands – known as Sure in the UK and Ireland, and Degree in South and Central America.

Unilever will also have rights to weekly LaLiga social media content and immersive matchday experiences with LaLiga ambassadors.

Unilever can also use the LaLiga brand in its grassroots programs for young players.

Founded in 1929, UK-based Unilever is one of the world’s oldest multinationals, and its products are sold in almost 200 countries worldwide.

For more on LaLiga’s global sponsorship offensive in China and Southeast Asia, read our analysis here.