Japan
Atos and Panasonic team up for Tokyo 2020
International Olympic Committee TOP Partners Atos and Panasonic have announced they will collaborate to develop technology based solutions for the Tokyo 2020 summer Olympic and Paralympic Games.
Motul strengthens MotoGP ties with Dutch and Japanese race deals
French oil and lubricant specialist Motul has acquired title sponsorship rights to the TT Assen round of the MotoGP motorcycling series, along with extending its association with the championship’s Japanese round.
Longines adds Japan Cup to horse racing portfolio
Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.
Adidas extends deal with Japan Football Association
Sportswear company Adidas has agreed a deal “in principle” to extend its partnership with the Japan Football Association.
Barcelona targets Japanese market with Apamanshop deal
Spanish Liga football club Barcelona has signed a two-year sponsorship deal with Japanese real estate agency Apamanshop.
Turkish Airlines expands basketball footprint with BJ-League
Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.
Motul seals partnership with MotoGP’s Japanese GP
French oil and lubricant company Motul has agreed a deal to become title sponsor of the 2014 Grand Prix of Japan, the 15th round on the MotoGP motorcycling series’ calendar.
Honda expands Red Bull MotoGP sponsorship
Honda Racing Corporation has agreed an expanded two-year partnership with energy drinks manufacturer Red Bull for its Repsol Honda MotoGP motorcycling team.
Nissin serves up Manchester United partnership
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.
Bridgestone set to land IOC top-tier contract – report
Japanese tyre giant Bridgestone has agreed a 10-year deal to become a TOP sponsor of the International Olympic Committee, according to Asahi Shimbun.
Tokyo 2020 brings in Dentsu to head marketing drive
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.
Bellator pins down Bamboo Nutra deal
Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.
US Olympic Committee gets comfortable with Airweave
Japanese premium bedding topper firm Airweave has agreed a sponsorship deal with the US Olympic Committee ahead of the 2014 winter Olympic Games in Sochi, Russia.
Emirates extends association with Rugby World Cup
Rugby World Cup Limited has appointed the Emirates airline as a worldwide partner of Rugby World Cup 2015 in England and the 2019 tournament in Japan.
Dentsu secures marketing partnership with J. League
Advertising agency Dentsu has struck a deal to become the official marketing partner of the Japan Professional Football League (J. League).
ZEN-NOH serves up ITTF sponsorship
Japanese agricultural co-operatives group ZEN-NOH has been unveiled as the title sponsor for the International Table Tennis Federation’s 2014 World Team Championships in Tokyo.
Manda becomes United’s first nutritional partner
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.