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Nissin serves up Manchester United partnership

English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.

In the first year of the partnership the company will produce Nissin and Manchester United branded food products for sale across the globe and will unveil a unique campaign linking the club with its products.

Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official club publications, in-house television channel MUTV and United’s official website.

Founded in Osaka in 1948, Nissin is famous for its instant noodles.

Koki Ando, chief executive of Nissin Foods Holdings, said: “Nissin will start a new project in collaboration with athletes and sports teams. Our slogan for this project is ‘Hungry to Win’. We strongly believe we can ‘ignite a spirit of challenge across the world’ through our partnership with Manchester United which is the best in the world in name and in reality.”