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Bellator pins down Bamboo Nutra deal

Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.

From Bellator 115 at the Reno Event Center in Reno, Nevada on April 4, Bamboo Nutra will be integrated throughout all live Bellator events aired by US pay-television broadcaster Spike TV.

In addition, Bamboo Nutra will activate at a host of consumer touch points on-site at Bellator events and in market during the remaining years of the deal – the terms of which were undisclosed.

Bellator and Bamboo Nutra are also launching a community outreach programme, Champions Challenge, which will engage in motivational initiatives at local schools surrounding Bellator events.