The NFL American football league has entered into a multi-year partnership with sleep innovation specialist Sleep Number.
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
Turkish domestic appliances brand Beko has reportedly renewed a deal to sponsor Spanish LaLiga football giant Barcelona.
Sports flooring specialist Gerflor has extended its backing of the European Handball Federation’s club competitions through to the end of the 2019-20 season.
German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.
Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.
German door manufacturer Hörmann has agreed a deal to become a premium sponsor of the International Biathlon Union’s World Cup and World Championships for the 2016-17 season.
German Handball Bundesliga club HC Erlangen has secured a new main sponsorship deal with Fackelmann, a manufacturer of household goods and bathroom furniture, and extended an agreement with industrial services provider Heitec.