Home is What Unites Us – Lowes & the NFL
Eintracht Frankfurt builds partnerships with König + Neurath, Joka
Dänisches Bettenlager extends backing of SG Flensburg-Handewitt
Virtus.pro gets comfortable with DXRacer
Essendon signs lucrative jersey sponsorship
Manchester United signs up Kohler as first sleeve sponsor
NFL teams up with Sleep Number
The NFL American football league has entered into a multi-year partnership with sleep innovation specialist Sleep Number.
Revenue and performance drive Boston Celtics’ deal-making
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
Beko goes from back to front in Barcelona training kit deal extension
Turkish domestic appliances brand Beko has reportedly renewed a deal to sponsor Spanish LaLiga football giant Barcelona.
Gerflor lays down extension with EHF club events
Sports flooring specialist Gerflor has extended its backing of the European Handball Federation’s club competitions through to the end of the 2019-20 season.
Gold Coast 2018 signs up furniture provider
Conforama signs up as Ligue 1 title sponsor
Biathlon first for Hörmann outside football
German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.
NBA’s Mavericks get into bed with new partner
Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.
IBU opens doors with new sponsorship deal
German door manufacturer Hörmann has agreed a deal to become a premium sponsor of the International Biathlon Union’s World Cup and World Championships for the 2016-17 season.
Handball Bundesliga newcomer attracts new main sponsor
German Handball Bundesliga club HC Erlangen has secured a new main sponsorship deal with Fackelmann, a manufacturer of household goods and bathroom furniture, and extended an agreement with industrial services provider Heitec.
Partners commit to relegated Stuttgart
Automation specialist Fanuc and furniture retailer Hofmeister have renewed their partnerships with recently relegated German Bundesliga football club VfB Stuttgart.