ZEN-NOH serves up ITTF sponsorship

Japanese agricultural co-operatives group ZEN-NOH has been unveiled as the title sponsor for the International Table Tennis Federation’s 2014 World Team Championships in Tokyo.

The sponsorship was announced at a ceremony to unveil the logo for the championships, which combines a table tennis ball and the iconic central red spot from the Japanese flag.

ZEN-NOH already has a presence in Japanese table tennis through its sponsorship of women’s world No.9 Kasumi Ishikawa.

Masanobu Yoshinaga, senior executive vice-president of ZEN-NOH, said: “ZEN-NOH has been supporting children who are striving for their dreams in various sports for a long time. We hope that by seeing the championships, many children will be inspired to start playing table tennis in the pursuit of the 2020 Olympic and Paralympic Games.”