Japan
Toyota ditches Games-related ads in Japan as public support wanes
Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said
No fans in Hokkaido and Fukushima, Tokyo 2020 adds non-profit ‘contributor’
A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game
Konami drops Griezmann as brand ambassador in racism row
Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
Japan’s WE League signs eight-year DAZN deal, bags title sponsor
Sports streaming service DAZN has strengthened its commitment to women’s football after becoming the official broadcast partner of the Japanese Women Empowerment (WE) League for the next eight years.
Tokyo 2020 president insists sponsors are committed despite delay request claims
Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…
Barcelona strikes exclusive merchandise deal with Rakuten in Japan
Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Super Local Olympic Commercials – Nissin Foods & the Tokyo 2020 Organising Committee
Nissin Foods, the official Noodle partner of Tokyo 2020, ran an early 2020 regional television and social campaign that aimed to break down the perceived Games-related divide between host city Tokyo and the rest of the country.
Suzuka extends F1 deal, Honda to sponsor 2021 Japanese GP
Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle
This Is Me – SK-II (Procter & Gamble) & the IOC
P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.
DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push
DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
Barcelona and Shiseido Men ink two-year deal
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Domestic sponsors of Tokyo Games have been ‘delaying marketing events’
Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…
Round-Up: Extreme E delayed, Saigon FC’s Japanese sponsor windfall, CSL clubs renamed, and more
The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Domestic sponsors agree to contract extensions for Tokyo Olympics
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League