Japan
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Harris Tweed Hebrides: Brand awareness in emerging markets
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Tokyo 2020 hits mark with opening deals
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.