Japan
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Belgium’s STVV strengthens Japanese ties with new stadium sponsor
Belgian Pro League club Sint-Truidense VV has agreed a deal for wasabi producer Daio to take on naming rights to its home stadium, Stayen
Japan’s Rugby League One reports financial surplus in first year
Japan's revamped rugby union league, Rugby League One, has reported revenue of 3.3bn yen ($25m/€23m) and a surplus of 270m yen ($2m/€1.9m) in its first financial year.
Sponsorship revenue generated 2.1bn
Sportfive to represent rising Japanese golf star Semikawa
Taiga Semikawa, who finished his amateur career as the No.1 ranked amateur golfer in the world, has signed with the Sportfive agency for management and marketing representation as he turns professional
Aoki Holdings officials plead guilty as Tokyo 2020 corruption trials commence
Hironori Aoki, founder of Aoki Holdings, along with two other former executives today (Thursday) pleaded guilty to bribing a former member of the organising committee for the Tokyo 2020 Olympic Games as…
JRFU launches marketing arm with support from Sony
The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company
ADK president arrested as Tokyo 2020 bribery scandal widens
Shinichi Ueno, president of Japanese advertising firm ADK Holdings, has been arrested in connection with the corruption scandal over sponsorship deals for the Tokyo 2020 Olympic and Paralympic Games, while…
Red Bull announces ‘strengthened’ deal with Honda, tie-up with car auction house Bingo
Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Senior Kadokawa executives resign amid Tokyo 2020 sponsorship scandal
Japanese media conglomerate Kadokawa has accepted the resignations of chairman Tsuguhiko Kadokawa and vice-chairman Masaki Matsubara with the company embroiled in a corruption scandal over sponsorship…
PGA Tour signs Kowa as first marketing partner in Japan
The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China
German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Japan’s WE League extends kit collaboration with X-girl
Streetwear firm X-girl has produced kits for six teams in Japan's new women's professional football league, the WE League, ahead of the 2022-23 season
Tokyo 2020 bribery investigation ‘widens’, Sapporo 2030 officials cancel IOC meeting
Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Tokyo 2020 official, Aoki executives ‘arrested on suspicion of bribery’
Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
Nissan to sponsor NBA Japan Games
Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan