French oil and lubricant company Motul has agreed a deal to become title sponsor of the 2014 Grand Prix of Japan, the 15th round on the MotoGP motorcycling series’ calendar.
Honda Racing Corporation has agreed an expanded two-year partnership with energy drinks manufacturer Red Bull for its Repsol Honda MotoGP motorcycling team.
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.
Japanese tyre giant Bridgestone has agreed a 10-year deal to become a TOP sponsor of the International Olympic Committee, according to Asahi Shimbun.
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.
Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.
Japanese premium bedding topper firm Airweave has agreed a sponsorship deal with the US Olympic Committee ahead of the 2014 winter Olympic Games in Sochi, Russia.
Rugby World Cup Limited has appointed the Emirates airline as a worldwide partner of Rugby World Cup 2015 in England and the 2019 tournament in Japan.
Advertising agency Dentsu has struck a deal to become the official marketing partner of the Japan Professional Football League (J. League).
Japanese agricultural co-operatives group ZEN-NOH has been unveiled as the title sponsor for the International Table Tennis Federation’s 2014 World Team Championships in Tokyo.
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.
Panasonic chief executive Kazuhiro Tsuga has said the Japanese home electronics company is keen to extend its long-term sponsorship of the Olympic Games up until the 2020 edition of the event in Tokyo.
Japanese commercial electronics company Rakuten has been added to the list of official bid partners for Tokyo 2020, the city’s bid to host the 2020 Olympic Games.
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.
Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.