India
Coca-Cola targets IPL team rights in Indian cricket spree
Coca-Cola India is “aggressively pursuing” multiple deals with Indian Premier League teams before the start of IPL 12 at the end of March, SportBusiness Sponsorship has learned.
Sponsors sign on for India’s Pro Volleyball League
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
Sponsor signs on for India’s Pro Volleyball League
Japanese coatings manufacturer Nippon Paint has signed a two-season deal to sponsor India’s new Pro Volleyball League.
Six5Six succeeds Nike as India kit partner
Six5Six is set to become the India national football team’s new sportswear partner in the new year.
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
ICC teams up with Indian whisky brand
The International Cricket Council has signed a five-year sponsorship deal with Indian whisky brand Royal Stag
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Coca-Cola supports Hockey World Cup
Soft drinks brand Coca-Cola has agreed a partnership with the 2018 Hockey Men’s World Cup, which commenced in Bhubaneswar, India yesterday (Wednesday).
ICC signs major partnership with craft beer brand
The International Cricket Council has entered a global partnership with Indian craft beer brand Bira 91
FIH joins forces with Indian e-tech company for World Cup
BYJU’S, India’s largest e-technology company, has partnered with the International Hockey Federation (FIH) for the upcoming Hockey Men’s World Cup in the Indian city of Bhubaneswar.
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ICC teams up with fantasy sports platform
The International Cricket Council has entered into a partnership with Indian fantasy sports platform Dream11
Tata Steel signs on for Hockey World Cup
Indian steel manufacturer Tata Steel has become an Official Partner of the 2018 Hockey Men’s World Cup, which is being hosted in the Indian city of Bhubaneswar.
Adidas to back Real Kashmir’s historic I-League entrance
Real Kashmir FC has agreed a kit partnership with German sportswear company adidas ahead of its debut in Indian top-tier football competition the I-League
Tata Motors steps up backing of Pro Kabaddi League
Indian automotive company Tata Motors has agreed a three-year partnership with the Pro Kabaddi League
Suzuki renews main shirt deal with ISL’s Pune City
The Indian subsidiary of the Suzuki motorcycle company has renewed its lead sponsorship of the Indian Super League (ISL) club FC Pune City
Apollo ‘freestylers’ activate Indian Super League deal
PROJECT DETAILS
Sponsorship title: Official Partner of the Indian Super League
Duration of sponsorship: November 2017 – November 2018 (1 year)
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Indian Olympic Association snaps up new partner
The Indian Olympic Association has entered into a partnership with glassware production company Borosil Glass Works
Quess links up with East Bengal
Business services provider Quess Corp has assumed title sponsorship rights for football’s historic East Bengal Club as part of an investment deal struck with the owners of the Kolkata-based outfit.