India
Asian Paints backs IPL’s Knight Riders
Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders has agreed a kit sponsorship deal with Asian Paints.
The deal covers the 2019 IPL season, which got underway at the weekend
Burger King extends Mumbai Indians partnership
Fast food restaurant chain Burger King has extended its partnership with Indian Premier League cricket franchise Mumbai Indians
Sunrisers Hyderabad smarten up with Grado
Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad
Delhi Capitals enrol with Jetking Infotrain
Indian Premier League cricket franchise Delhi Capitals has agreed a one-year shirt sponsorship deal with IT training institute Jetking Infotrain
Kings XI Punjab makes late move to secure Aaj Tak as main sponsor
Indian Premier League cricket franchise Kings XI Punjab has signed Hindi-language news channel Aaj Tak as its new main sponsor as it prepares to commence its 2019 campaign
IPL’s Delhi Capitals sign up APL Apollo as kit sponsor
Indian Premier League Twenty20 cricket team the Delhi Capitals has unveiled steel pipes and tubes manufacturer APL Apollo Tubes as a new principal sponsor
Rajasthan Royals head to the movies with Inox
Indian cinema chain Inox has agreed a partnership with Indian Premier League cricket franchise the Rajasthan Royals
IPL taps into fantasy sports with Dream11 deal
Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League
Rajasthan Royals sign Alcis Sport as kit partner
Indian Premier League franchise Rajasthan Royals has signed Indian sportswear brand Alcis Sports as its new kit partner
Comeback Kings retain full roster, MS Dhoni drives business
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
Kings XI Punjab teams up with Bageshree LakeCity
Indian Premier League cricket franchise Kings XI Punjab has signed up real estate developer Bageshree LakeCity as its new main shirt sponsor
GoDaddy targets India market with Cricket World Cup deal
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
Coolwinks teams up with IPL’s Sunrisers
Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team
Tata Motors expands partnership with Indian Premier League
India’s Tata Motors has extended its partnership with the Indian Premier League, the country’s biggest club cricket competition.
Samsung extends as main sponsor of Mumbai Indians – reports
Korean electronics brand Samsung has extended its deal as the principal sponsor of Indian Premier League Twenty20 cricket franchise the Mumbai Indians, according to multiple reports
Chennai Super Kings ink shirt deal with SNJ drinks group
Defending Indian Premier League champions Chennai Super Kings has struck a kit branding deal with regional beer and spirits group SNJ
Coca-Cola targets IPL team rights in Indian cricket spree
Coca-Cola India is “aggressively pursuing” multiple deals with Indian Premier League teams before the start of IPL 12 at the end of March, SportBusiness Sponsorship has learned.
Sponsors sign on for India’s Pro Volleyball League
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.