India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
PVL, a joint venture between the Baseline Ventures agency and the Volleyball Federation of India, launches on February 2, featuring six teams representing the cities of Ahmedabad, Calicut, Chennai, Hyderabad, Kochi and Mumbai.
Indian newspaper the Economic Times said that National Payments Corporation of India’s digital payment brand RuPay will serve as title sponsor of the league.
Meanwhile, Bank of Baroda, apparel brand Peter England and Japanese paint products manufacturer Nippon Paint have signed on as associate sponsors.
Kunal Kalawatia, senior vice-president of marketing and enterprise business at RuPay, said: “Like RuPay powering the digital payments initiative, we believe that Pro Volleyball League will bring this sport to the forefront and connect the nation with a common spirit. With RuPay Pro Volleyball League we want to celebrate the power of a young and healthy India.”