India
Amul becomes Indian regional sponsor of Portugal football team
Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Sevilla agrees regional deal with casino operator Khelraja
Spanish LaLiga club Sevilla has signed up Indian casino operator Khelraja as a sponsor
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Indian government cracks down on betting news websites
India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
Capgemini announces new India Rugby 7s sponsorship
French consulting group Capgemini has announced a sponsorship deal with the Indian Rugby Football Union (IRFU) to support its Rugby 7s teams
Borussia Dortmund extends Footballco tie-up, strikes DB Cargo sponsorship in China
German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Manchester United upgrades Therabody deal, signs DreamSetGo as regional partner
Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
LNJ Bhilwara Group scores fourth Legends League Cricket franchise
LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
EaseMyTrip becomes official sponsor of cricket’s Asia Cup
Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players
Mumbai City signs Stake.com’s news platform as principal sponsor
Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform Stake.com
Goldmedal scores naming rights to West Indies-India T20 series
Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions
The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
Byju’s refutes BCCI debt story, Paytm seeking to transfer sponsorship to Mastercard
Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
ICC signs up EatFit as men’s T20 World Cup sponsor
The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…