India

Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India

Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.

Spanish LaLiga club Sevilla has signed up Indian casino operator Khelraja as a sponsor

South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.

India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…

French consulting group Capgemini has announced a sponsorship deal with the Indian Rugby Football Union (IRFU) to support its Rugby 7s teams

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement

Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…

LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend

Mastercard has announced endorsement agreements with a quartet of Indian badminton players

Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform Stake.com

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…

Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…