India

India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice

The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.

Sports marketing company Rise Worldwide has signed up Indian international cricketer Ishan Kishan as the recently-rebranded group grows its catalogue of cricket stars

The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1

As India began reopening from its first national lockdown in late October 2020, soap brand Lifebuoy leveraged its partnership with IPL team Royal Challengers Bangalore to promote habits like wearing a mask, social distancing and maintaining proper hand hygiene.

The Indian Olympic Association has dropped Chinese sportswear maker Li Ning as its official kit partner after a public backlash in the country

Asian betting and gambling firm W88 has agreed a multi-year endorsement deal with former West Indies cricket star Brian Lara

Dream11's wide-ranging activation program for 2020, its first year as IPL title sponsor, included a GIPHY Channel strand that gave locked-down Indian cricket fans a library of social meme fuel.

With fans stuck at home during Covid-19 lockdowns of 2020, Midea ran a three-month social media engagement campaign that saw Man City players and legends encourage fans to take part in a series of at-home skills challenges.

Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.

Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.

The centrepiece of DHL’s Hero Indian Super League activation during the pandemic-affected 2020-21 season saw the international logistics brand deliver the match ball to every game via drone to minimise unnecessary contact.

Through India’s 2019-20 I-League season, Real Kashmir FC and kit partner Adidas rolled out an influencer-led campaign to boost second team support for the club (which had to play all its matches away from home due to security issues in Kashmir).

Internet search giant Google will show Indian Premier League match highlights this year via its Web Stories feature under a tie-up with Indian media group Disney Plus Hotstar

The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.