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Cricket
Metals

At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.
Cricket
Banking

To leverage its 2019 IPL sponsorship, Yes Bank created an activation programme aimed at Micro, Small and Medium Enterprises (MSME).
Cricket
Soft Drinks

Leveraging its rights as the title sponsor of IPL franchise Royal Challengers Bangalore, Royal Challenge’s 2019 IPL campaign challenged gender stereotypes in cricket.
Cricket
Soft Drinks

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Football
Motorcycle Manufacturing

During the 2019 ISL, associate sponsor Maruti Suzuki worked with Dentsu to create a tech-led campaign that gave the most passionate soccer fans a ‘virtual front-row seat’ of the season finale.

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Football

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season
Cricket

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
Cricket
Mobile Phones

Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.
Cricket

A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…

Features

Ice Hockey
Sporting Goods

October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.
Football
Tyres

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Cricket
Automobile Manufacturing

Nissan activated its rights around the 2017 ICC Champions Trophy through a social campaign in India that offered low-latency Twitter highlights of the key match action.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Football
Tyres

Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.
Cricket
Beer

Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
Cricket
Beer

The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Football
Tyres

PROJECT DETAILS Sponsorship title: Official Partner of the Indian Super League Duration of sponsorship: November 2017 – November 2018 (1 year) E
Cricket
Telecoms

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

Motorsport
Consumer Electronics

US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.

Badminton
Telecoms

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.
Delivery Services

Global logistics company DHL has extended its second-tier Associate Sponsor role with the Indian Super League (ISL) in a deal driven largely by commercial airtime with the fledgling competition’s domestic b…
Football

Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.

Cricket
Information Technology

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

Cricket
Tyres

Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.

Cricket

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Football
Automobile Manufacturing

The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.

Football
Automobile Manufacturing

The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.

Cricket

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013