India
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Prime Volleyball League grows sponsorship revenue by 35 per cent
SportBusiness Sponsorship speaks to PVL chief executive officer, Joy Bhattacharjya and Tuhin Mishra, co-founder and managing director, of Baseline Ventures, the venture capital firm behind the start-up Indian volleyball league.
Gujarat Titans fill front-of-shirt position with Dream11
Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
BCCI centralises stadium pouring rights for Reliance-owned Campa Cola
Indian cola brand Campa has secured stadium pouring rights across India’s home international matches through its new central sponsorship agreement with the Board of Control for Cricket in India (BCCI).
Tata retains IPL title sponsor rights in record deal
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
BCCI invites bids for Women’s Premier League partnership rights
The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
BCCI invites IPL title sponsorship bids
The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
BCCI takes Byju’s to court over unpaid sponsorship fees
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Rajasthan Royals extends Luminous shirt sponsorship
Indian Premier League (IPL) team Rajasthan Royals has secured the long-term future of its front-of-shirt sponsorship position via an extension with energy solutions provider Luminous Power Technologies
EXCLUSIVE: Gujarat Titans seeking new front-of-shirt sponsor for 2024 IPL season
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
IndusInd Bank becomes ICC’s seventh top-tier ‘Global Partner’
Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India.
The M
BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
BCCI targets sponsor additions after headline spots filled
The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank