India
Latest Features
#KhelKhushiyonKa (Game of Happiness) – JSW Steel & the Delhi Capitals
#MeriTeamMeriLeague – Yes Bank & the Indian Premier League
#ChallengeAccepted – Royal Challenge & Royal Challengers Bangalore
Stock Up/12th Man/Powerade Launch – Coca-Cola & the ICC
Limitless Fans – Maruti Suzuki & the Indian Super League
I-League’s Trau FC nabs Aciesta Sports as main sponsor
Paytm extends BCCI rights at 58% price increase per match
Byju’s to replace Oppo as India sponsor
Better results advertising with IPL than with individual teams: study
Features
Story of Will – Under Armour & the Ice Hockey Association of India
Drive for More – Yokohama & Chelsea FC
#CT17 Twitter Highlights – Nissan & the International Cricket Council
Oppo focused on India-hosted events in new ICC cycle
Go the Distance – Apollo Tyres, Manchester United & more
Comeback Kings retain full roster, MS Dhoni drives business
ICC signs Bira 91 deal, US tech brands to step up in 2019
Apollo ‘freestylers’ activate Indian Super League deal
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
McLaren mines new areas with Logitech and Star Sports deals
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.
Vodafone returns to Premier Badminton League
DHL gets media buy in Indian Super League deal
Nicotex and the Indian Super League
Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
CEAT Tyres tracks major rival with IPL partnership
Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Indian Super League gets off the ground
The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.
Indian Super League signs Hero but waits on six more
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.