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Adidas to back Real Kashmir’s historic I-League entrance

Real Kashmir FC has agreed a kit partnership with German sportswear company adidas ahead of its debut in Indian top-tier football competition the I-League.

Beginning with the 2018-19 season, Adidas will serve as the club’s Official Kit Partner as it becomes the first team from the northern state to qualify for the I-League.

The club last season earned promotion to the I-League only two years following its inception. Adidas India said the partnership seeks to go beyond a pure kit sponsorship through initiatives to help change lives in Kashmir through football.

Dave Thomas, managing director of adidas India, said: “Through sport, we have the power to change lives and the Real Kashmir team is a great example of this. Real Kashmir and its players have shown dedication and perseverance under difficult circumstances and we are proud to support them as they create history.”