India

Football
Telecoms

Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.

Cricket
Telecoms

The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.

Golf
Financial Services

India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.

Football
Automobile Manufacturing

Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.

Hockey
Sporting Apparel

The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.

Badminton
Telecoms

Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.

Football
Sporting Apparel

Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.

ESPN Star Sports signs multi-year agreement with Bharti Airtel, Airtel Digital TVto distribute its six primary channel in India. 

Cricket

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.

Cricket

The Indian government is planning to pass legislation that will enforce a heavy penalty for match-fixing, following the Indian Premier League (IPL)’s recent spot-fixing cricket scandal.

Cricket

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013
Cricket
Soft Drinks

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…
Football
Telecoms

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
Cricket

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned
Cricket

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…