Soft drinks brand Coca-Cola has agreed a partnership with the 2018 Hockey Men’s World Cup, which commenced in Bhubaneswar, India yesterday (Wednesday).
Coca-Cola India will serve as the official supplier of beverages for the national-team tournament, which is set to run through to December 16.
Under the agreement, #ShareACoke screens will be displayed throughout the duration of the World Cup, where participants can get their names, those of family members or their favourite team displayed on a Coke bottle. There will also be Coke stands in the streets of Bhubaneswar where fans can play virtual hockey games and win prizes.
Shehnaz Gill, senior vice-president of operations at Coca-Cola India, said: “Hockey is the national sport of India and we have many glorious moments associated with it globally. Partnering with this prestigious event gives us a great opportunity to celebrate the sport of hockey and engage with the fans across the country.”
The World Cup got underway yesterday with Belgium and the host nation claiming opening day victories in Pool C in front of a sell-out 15,000 crowd at the Kalinga Hockey Stadium.