HomeNewsNewsCricketIndia

ICC teams up with fantasy sports platform

The International Cricket Council has entered into a partnership with Indian fantasy sports platform Dream11.

The Economic Times of India newspaper reported that Dream11 has signed an exclusive five-year deal with the ICC to become its official fantasy game partner until 2023.

As part of the agreement, Dream11 will benefit from marketing and brand exposure during ICC events.

The partnership with Dream11, which has 45 million users, will allow cricket fans to select fantasy teams for leading ICC events, including Twenty20 matches, the Cricket World Cup and Test series.

ICC chief executive David Richardson said: “Giving fans the opportunity to enjoy our sport in more ways, by playing fantasy cricket throughout the tournament or for individual games, is important to us.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France