ICC teams up with fantasy sports platform

The International Cricket Council has entered into a partnership with Indian fantasy sports platform Dream11.

The Economic Times of India newspaper reported that Dream11 has signed an exclusive five-year deal with the ICC to become its official fantasy game partner until 2023.

As part of the agreement, Dream11 will benefit from marketing and brand exposure during ICC events.

The partnership with Dream11, which has 45 million users, will allow cricket fans to select fantasy teams for leading ICC events, including Twenty20 matches, the Cricket World Cup and Test series.

ICC chief executive David Richardson said: “Giving fans the opportunity to enjoy our sport in more ways, by playing fantasy cricket throughout the tournament or for individual games, is important to us.”

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