Global
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Newman heads new hires at Socios in corporate affairs role
Chiliz, the blockchain company behind the fan engagement platform Socios.com, has appointed James Newman as global director of corporate affairs and Stuart Ramsey as head of brand partnerships
Xylem renews City Football Group sponsorship
US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams
Entourage S&E to assist Dentsu in global event sponsorship sales
Sponsorship and talent management agency Entourage Sport & Entertainment has agreed a deal with Dentsu to handle commercial rights attached to the Japanese marketing giant’s global inventory of events.
AximTrade joins Alfa Romeo F1 portfolio
Singapore-based forex and CFD trading services provider AximTrade has signed as a sponsor of the Alfa Romeo F1 Team
Re-elected Eliasch promises FIS rights ‘consultation’ but remains dogged by legal claims
Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…
Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Korean star Son ‘prepares launch of fashion brand’
South Korean football star Son Heung-min looks set to launch his own fashion brand, 'NOS7', next month
McLaren adds Cadence as latest sponsor from technology sector
McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
FIH leverages Sportradar agreement to secure BetCity.NL as first betting sponsor
The International Hockey Federation (FIH) has signed up BetCity.NL as its first-ever sponsor in the gambling category
Broadcast coverage up for Premier Padel, Greenweez signs as Paris Major sponsor
Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Gatorade prioritises brand building at Women’s Champions League final
PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…
IPC signs Citi to help drive new Para Sport initiative
The International Paralympic Committee (IPC) has signed up global investment bank and financial services company Citi in a sponsorship deal focused on its ‘Para Sport’ initiative.
‘The Match’ boosts global reach with international simulcasts
Event marks unique collaboration between Turner Sports, international partners
Loyalty FC – Valvoline & Sevilla FC
Running from December 2020 to May 2021, Sevilla FC sleeve sponsor Valvoline activated its partnership during the pandemic through a bespoke digital football content platform launched through a six-part, player-fronted ‘Loyalty FC’ video series which aimed to highlight brand/club synergies and drive home value-based messages.
CAA Sports to represent T1 esports team
South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative
Ben Slack leaves Tennis Australia for commercial role at World Rugby
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
McLaren Racing diversifies with Formula E entry
McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time