Global

Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…

UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.

The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products

Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team

The Badminton World Federation (BWF) has signed a sponsorship deal with mineral water brand Alps

JL Sports Investment, a company owned and operated by former MP & Silva chief executive Jochen Lösch, has acquired an exclusive mandate to sell title sponsorship, betting, data and video-game licensing …

Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation

International basketball federation Fiba has appointed Unilumin as the official LED supplier for its top-level international competitions

Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music

Through 2018-19 and 2019-20, Swiss engineering brand ABB activated its Formula E title sponsorship through an international programme of local race-relevant digital, social content, at-race events, entertainment and experiences for local B2B targets.

Chinese smartphone brand Oppo’s campaign around the 2020 French Open spanned online and on-site initiatives to promote the 5G Find X2 Pro handset, primarily targeting young adults.

On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.

The pandemic forced Uefa Europe League partner Kia Motors to pivot its 2019-20 season marketing programme from in-person initiatives to online experiences.

J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment

Premier League club Tottenham Hotspur has extended its principal partner deal with pan-Asian life insurance brand AIA

Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita

Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola

The Toshiba America Business Solutions division of Japanese conglomerate Toshiba has agreed a multi-year extension to its partnership with sports and live entertainment company AEG

The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.

Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition

The International Gymnastics Federation (FIG) has signed a one-year partnership with multinational human resource brand Pasona

The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey

British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.

British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract

British drinks brand Rich Energy has terminated its title sponsorship of the Haas F1 team, citing “poor performance” and the “politics and PC attitude” of Formula One. In a

Tecno Mobile has renewed a global sponsorship deal with football club Manchester City

Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives. S

US soft drinks giant Coca-Cola is still a “fundamental sponsor” of the Olympics, despite the changing nature of Olympic marketing, according to an IOC executive.

Russian carrier airline Aeroflot has signed as a Global Partner of the International Basketball Federation (Fiba) and the Official Airline of the 2019 Basketball World Cup

The International Gymnastics Federation (FIG) has extended its partnership with Russian financial services group VTB

The International University Sports Federation (Fisu) has extended its partnership with Chinese sportswear firm Qiaodan Sports. The new deal will run through to 2023

US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia

Canadian telecommunications brand Bell Canada has signed a wide-ranging sponsorship and investment partnership with global esports organisation OverActive Media (OAM)

Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.

Extreme E, the sister series to Formula E based on electric SUVs, has announced lightweight materials company CBMM Niobium as a Founding Supplier to the new off-road series

Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend