Global
Infront retains World Curling Federation rights mandate to 2030
The Infront agency has penned a long-term media and sponsorship rights extension with the World Curling Federation in a deal spanning two four-year Olympic cycles
Sports NFT platform Sportemon Go ceases token trading
Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens
Algorand becomes official World Cup blockchain platform
Fifa has signed up blockchain technology company Algorand as a regional supporter of the 2022 World Cup in Qatar and an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.
Formula E/DHL extension buffs sustainability focus
Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
Vodafone Business to drive technology innovation for Extreme E
Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone
McLaren to provide manufacturing expertise in Sanofi sponsorship
McLaren Racing has signed global healthcare company Sanofi as a sponsor.
The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.
BioSteel joins IIHF Worlds roster in Infront-brokered deal
North American sports drink brand BioSteel has signed a three-year sponsorship of the IIHF World Championship in an agreement running until 2024
FlexBox transfers AlphaTauri F1 sponsorship rights to Ziba Foods
Formula 1 team AlphaTauri has added nutritional brand Ziba Foods to its sponsorship portfolio via its agreement with existing sponsor, logistics company FlexBox
Haas and AlphaTauri F1 teams add new sponsors
The Haas F1 team has signed up payments platform TransferMate as a sponsor
SuperSport signs on as Wada’s first official sponsor
The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix
Ironman Group expands Roka sponsorship
Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka
UCI continues long-standing Tissot deal
The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot
Haas F1 rejects Uralkali demand for return of €12m title payment
Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …
LIV Golf partners with QuintEvents for ticketing, hospitality efforts
The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Gai named Fifa’s chief business officer as Madati exits in latest commercial reshuffle
Romy Gai, a former commercial executive at Juventus, has been appointed as Fifa’s chief business officer with Kay Madati, the incumbent chief commercial officer, to leave in the latest personnel rejig a…
Volvo Construction Equipment signed as World RX supplier
The sponsorship portfolio of the World Rallycross Championship (World RX) has been bolstered by the addition of Volvo Construction Equipment
Oppo serves up Roland Garros sponsorship extension
Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
Xero joins Visa in Fifa’s Women’s Football Partner category
Small business management platform Xero has been named as a ‘Fifa Women’s Football Partner’ under the governing body’s new commercial partnership structure that will come into effect in 2023.
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