Global
Title deals and rich patrons pay for pro cycling teams
Operating budgets for the professional cycling teams that compete on the UCI World Tour average out at between €12m to €15m with teams typically funding much of that total from title sponsors or co-title sponsors.
Visa makes late season deal for Formula E rights
Payment services brand Visa Europe followed up official partner deals for three Formula E races by signing as title sponsor of the end-of-season London ePrix.
Football remains number one destination for forex
Forex trading companies are spending just under $40m (€35.5m) per year on sports sponsorship with football club deals accounting for more than half of that spend.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Dekra: Supporting global ambition
German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.
Swarovski to add sparkle to DanceSport body
Jewellery manufacturer Swarovski has signed up as a global partner of the World DanceSport Federation (WDSF).