Entourage S&E to assist Dentsu in global event sponsorship sales

(Photo by Buda Mendes/Getty Images)

Sponsorship and talent management agency Entourage Sport & Entertainment has agreed a deal with Dentsu to handle commercial rights attached to the Japanese marketing giant’s global inventory of events.

The UK-based Entourage will start by focusing on upcoming sporting events such as the Copa América and will work on a case-by-case basis across Dentsu’s portfolio to secure long-term commercial opportunities with brands and also manage their activation.

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