Global

Japanese IT company Fujitsu is looking for global brand awareness from its sponsorship of the 2015 Rugby World Cup, but is unlikely to extend its sponsorship activity to a national deal in the UK.

Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.

Oil and gas company Shell will pay an 11-per-cent increase to continue sponsoring the Scuderia Ferrari Formula One team, despite the team being “less successful” than the brand wants.

English Premier League club Arsenal last month added telecommunications company Indosat to its roster of regional partners, as it aims to make sponsorship deals that improve the team’s international engagement.

New Zealand Rugby's 11-year kit deal with adidas, from 2009 to 2019, is the biggest sponsorship in world rugby - worth more than any other kit deal or shirt sponsorship among the major rugby union nations.

Japan-based tyre manufacturer Bridgestone accounts for one-third annual tyre sector sponsorship spend as more Asian brands move into sport and particularly football.

German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.

Forex company Plus500 is focused on its newly-signed Atlético Madrid shirt deal for the foreseeable future but is interested in football as a sponsorship platform.

Swiss watch manufacturer Tissot has agreed to become the official timekeeper of Rugby World Cup 2015.

Community-driven hospitality company Airbnb has expanded its portfolio of commercial sports deals by entering into a partnership with the International Basketball Federation (Fiba).

The Association of Tennis Professionals has signed a three-year partnership with Indian information technology consulting company Infosys which aims to enhance the digital offerings provided by the governing body of men’s professional tennis.

Japanese IT company Fujitsu has believes it will gain full value from the brand’s association with the upcoming Rugby World Cup, despite signing as an Official Sponsor less than three weeks before the tournament kick off.

Luxury carmaker BMW has renewed its deal as Official Vehicle Partner of Formula E as brand faith in the fledgling series, and its pricing, remains stable.

Japanese information and communication technology solutions company Fujitsu has reached an agreement to become an official sponsor of the 2015 Rugby World Cup.

German automotive company BMW has confirmed it will continue as the official vehicle partner of the Formula E Championship for the 2015-16 season of the fully electric motor-racing series.