DHL delivers extension to Sevens Series deal

Logistics company DHL has extended a partnership with the men’s and women’s World Rugby Sevens Series.

The length of the deal was not disclosed, but the renewal will run until at least the end of the 2015-16 campaign.

DHL is also the official logistics partner of the 2015 Rugby World Cup in England. The company is handling all freight and logistics for the 20 participating teams at the tournament and is fulfilling a range of other requirements, including international ticket distribution and anti-doping sample delivery to laboratories.

The 2015-16 series will feature events at 10 international destinations.

“Rugby sevens is going from strength to strength ahead of the Olympic Games and the men's and women's series have been at the heart of the global sevens success story with their winning brand of high-octane, competitive and broadcast-friendly action, global locations and festival atmosphere,” World Rugby chairman Bernard Lapasset said.

Fiona Taag, global sponsorship manager of DHL, added: “Our partnership with the HSBC World Rugby Sevens World Series reaffirms our commitment to a sport which shares many of DHL's core values, such as teamwork, passion and a will to win.

“We're delighted to extend our support for the international game on an annual basis, taking our delivery of rugby to new and existing fans across the globe beyond the four-year cycle of the Rugby World Cup, and helping nurture interest in, and a love for, the sport among fresh enthusiasts and potential stars of the future.”