Global

Multi-sport
Automobile Manufacturing

The Invictus Games multi-sport event has extended its partnership with British automotive company Jaguar Land Rover.
Champagne & Sparkling Wine

The Formula E electric car-racing championship has signed up Maison Mumm as its official Champagne partner.
Automobile Manufacturing

The Formula E electric car-racing series has agreed a new partnership with EV charging points supplier Chargemaster.

Football

The sponsorship strategy of Chinese mobile phone brand Huawei is currently determined by the needs of its national divisions rather than centrally-determined global campaigns.

Motorsport
Hotels & Resorts

Hospitality and hotel chain Hilton Worldwide has extended a partnership with the McLaren-Honda Formula One motor-racing team.

This month’s Sports Sponsorship Insider made a little bit of history by covering its first ever e-sports sponsorship deal.
Financial Services

The Formula E electric car-racing series has enhanced its partnership with the European arm of payment services company Visa.

Esports
Betting

Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.

Basketball
Sporting Goods

The International Basketball Federation (Fiba) has extended its partnership with sports equipment provider Schelde.

Motorsport
Petrochemicals

World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.

Cycling
Information Technology

South African technology company Dimension Data has bolstered its presence in professional cycling in a title deal with the team currently known as MTN-Qhubeka.
Telecoms

The mobile phone sector spends a nine-figure euros sum per year on sports sponsorship with the majority of brands using the medium for brand awareness in national markets and only a handful stepping up to acquire long-term regional or global deals.

Athletics

The World Marathon Majors (WMM) dominate rights fees among the top-tier IAAF Gold Label Road Races from race title sponsorships but untapped potential remains in a number races in important markets.

Sailing
General Insurance

Insurance company XL Catlin has signed on as a global partner of sailing event the America’s Cup.

Cricket
Automobile Manufacturing

Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.

Italian tyre manufacturer Pirelli has agreed a three-year extension to its commercial partnership with the Formula One motor racing series.
Banking

The Formula E electric car-racing series has extended its partnership with Julius Baer, the Swiss private banking group.
Watches

Reliability and practical application are at the front of watchmaker Tissot’s sponsorship strategy.