Global
BetVictor: Chelsea deal aimed at global customers
Online casino and sportsbook operator BetVictor is targeting international markets with its multi-year deal as the Global Betting and Gaming Partner of English Premier League champions Chelsea.
Nelo to formalise ICF partnership
Portuguese canoe and kayak manufacturer Nelo has agreed a deal to formalise its partnership with the International Canoe Federation (ICF).
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.
DHL expands motorsport portfolio with MotoGP deal
Global logistics company DHL has entered into a partnership with the MotoGP World Championship motorcycling series.
HSBC ramps up Sevens spend ahead of Rio 2016
Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.
Motul buys MotoGP and SBK rights in show of strength
French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).
Elliott Brown on time with Clipper Race partnership
British watch manufacturer Elliot Brown has entered into a partnership with the Clipper Round the World Race sailing event.
Masters and British Open lead golf’s Majors
Golf's US Masters and British Open lead the way for sponsorship revenue, with high deal values and a breadth of sponsors proving key components.
Bremont: America’s Cup to shift watch brand in US
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
FIG banks extension with top-tier partner
The International Gymnastics Federation (FIG) has extended its top-tier partnership with Russian financial services group VTB Bank.
Garmin bolsters backing of Clipper Race
Garmin, the global GPS technology company, will be a second-time team sponsor in the Clipper Round the World Race following the brand’s successful sponsorship in the last edition of the sailing event.
Rolex times it right with Davis Cup extension
Swiss watch manufacturer Rolex has struck a deal with the International Tennis Federation to continue its sponsorship of the global governing body's Davis Cup men’s national team competition.
PSA stays on court with ASB
The Professional Squash Association has extended its partnership with squash court manufacturer ASB.
Revenue rise for International Champions Cup
Sponsorship revenue for the International Champions Cup pre-season friendly football tournament is on the rise as a consequence of the expansion of the tournament.
Airweave takes Fina World Cup title sponsorship rights
Japanese premium bedding topper Airweave has agreed a wide-ranging deal with Fina, under which it will become the new title sponsor of the global governing body’s Swimming World Cup.
FIS picks up new sponsor for Cross-Country World Cup
Swiss cheese manufacturer Le Gruyère AOP has struck deal to become a main sponsor of the International Ski Federation’s Cross-Country World Cup.
HSBC expands commitment to revamped World Rugby Sevens Series
Global banking group HSBC has extended its title sponsorship of the World Rugby Sevens Series national team rugby union competition.
Motul commits to motorcycling with major MotoGP and WSBK deals
French lubricant manufacturer Motul has moved to strengthen its presence in the professional motorcycling market by signing a wide-ranging sponsorship deal with the Dorna Sports agency.