Global
Dell Technologies: Raising awareness of Dell-EMC merger
Spar signs first cycling partnership with Team Dimension Data
Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.
Checkatrade pens PDC extension
Online trade vetting and monitoring platform Checkatrade has extended its partnership with the Professional Darts Corporation.
Badminton World Federation signs water partner
The Badminton World Federation has entered into a partnership with ELO Water.
Moldow returns to back Speedway Grand Prix
Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.
Thomas Cook Sport extends F1 commitment to Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with UK-based sports travel operator Thomas Cook Sport.
Chinese brands save Fifa from marketing meltdown
Chinese electric scooter brand Yadea became the second brand to sign as a Regional Supporter of the 2018 World Cup in a deal brokered by Chinese agency Desports,
Dell Technologies joins top echelon at McLaren
The McLaren Formula One team has signed a multi-year partnership with Dell Technologies – the first global partnership made by the company since its merger with EMC in 2016.
Sponsorship in the FMCG sector, 2017-2018
Anheuser-Busch's beer brand Bud Light holds the most valuable deal in the FMCG sector with the NFL while Coca-Cola have the most amount of deals according to research by Sports Sponsorship Insider.
Aztorin extends backing of Speedway Grand Prix
The Speedway Grand Prix motorcycling series has renewed its partnership with sports watch and men’s jewellery brand Aztorin.
LPGA continues sponsorship drive with Consumer Cellular deal
The Ladies Professional Golf Association has agreed a sponsorship deal with US-based wireless phone provider Consumer Cellular.
Formula One extends long-running DHL partnership
Global logistics company DHL has renewed its sponsorship of the Formula One motor-racing championship, through which it will become the first official partner of the F1 eSports Series.
Extreme Sailing Series brings in new partners as season opens
The Extreme Sailing Series has agreed new partnerships with logistics and trading solutions provider WTC Logistics and BAR Rigging, a business venture set up by the same team behind the Ben Ainslie Racing sailing outfit.
DreamHack renews with Monster Energy
Drinks brand Monster Energy has extended its partnership with DreamHack, an organisation that runs a series of professional esports events.
Leaders Cosmetics enhances LPGA partnership
Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.
Fina renews with Chinese partner
Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.
United Airlines steps up Special Olympics support
United Airlines has expanded its partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities, making the association a global relationship.
Fina signs Chinese title sponsor for Diving World Series
Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.