Global
Extreme Sailing Series brings in new partners as season opens
The Extreme Sailing Series has agreed new partnerships with logistics and trading solutions provider WTC Logistics and BAR Rigging, a business venture set up by the same team behind the Ben Ainslie Racing sailing outfit.
DreamHack renews with Monster Energy
Drinks brand Monster Energy has extended its partnership with DreamHack, an organisation that runs a series of professional esports events.
Leaders Cosmetics enhances LPGA partnership
Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.
Fina renews with Chinese partner
Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.
United Airlines steps up Special Olympics support
United Airlines has expanded its partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities, making the association a global relationship.
Fina signs Chinese title sponsor for Diving World Series
Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.
Formula E extends with founding partner Tag Heuer
Swiss watch manufacturer Tag Heuer has renewed its partnership with the Formula E electric car-racing series.
World Archery secures partner to support educational series
Lancaster Archery Supply has agreed a deal to sponsor the sport’s global governing body, World Archery.
Sponsorship deals from January 3 to January 24
ITU extends with NTT, adds Asics as global partner
The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.
JVCKenwood teams up with MotoGP
Japanese consumer electronics company JVCKenwood has entered into a partnership with the MotoGP motorcycling championship.
Müller, Spar back World Indoor Athletics Championships
Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.
ESL links up with Vodafone, extends Betway deal
Esports organisation ESL has struck a new partnership with telco Vodafone and expanded a deal with online bookmaker Betway.
Oscaro furthers motorsport ties with WTCR deal
The newly-formed World Touring Car Cup (WTCR) has named online automotive spare parts retailer Oscaro as its new presenting partner.
ManBetX enters snooker market with title sponsorship deals
International gambling company ManBetX has agreed to become title sponsor of two upcoming World Snooker ranking events.
United World Wrestling hails landmark Nike deal
United World Wrestling, the sport’s global governing body, has entered into a strategic partnership with US sportswear company Nike.
Snooker’s World Seniors Tour sets first with cryptocurrency deal
UK-based Assetereum Crypto Currency has agreed to become title sponsor of snooker’s 2018 World Seniors Championship in what is believed to be the first deal of its kind.
Winter sports sponsorship report, 2018
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.